Smart badges are wearable devices that incorporate technology such as Bluetooth, RFID, or NFC to enhance attendee experiences and collect data. They are typically used for event check-in, session tracking, networking, and lead generation.
Our smart badge solution turns a passive event badge accessory into an intuitive and interactive asset for your attendees. With one click, the badge can be used to network with attendees, collect digital documents, and create an interactive experience for the overall event.
We’ve been transforming the way our clients run events thanks to our Smart Wearables solution, which comes in the form of an interactive badge.
From personalising the attendee’s event journey to increasing networking levels and providing valuable insights into attendee behaviour, the badge is the most interactive tool at your in-person event.
Here are some of the benefits of using smart badges at events:
- Seamless event check-in: Smart badges can be used to scan attendees in and out of the event, eliminating the need for long lines and manual data entry.
- Session tracking: Smart badges can be used to track which sessions attendees are attending, providing valuable data for event planners.
- Networking: Smart badges can be used to facilitate networking between attendees. For example, attendees can use their badges to exchange contact information or find other attendees with similar interests.
- Lead generation: Smart badges can be used to collect lead information from attendees. This information can then be used to follow up with attendees after the event.
- Data collection: Smart badges can be used to collect a variety of data about attendees, such as their demographics, interests, and activities at the event. This data can be used to improve future events.
Smart badges can also help create a more engaging and memorable event experience for attendees. The organiser can benefit in many ways; for example, smart badges can be used to:
- Provide real-time event information, such as the latest session schedule or the location of key event tracks.
- Offer personalised content and experiences to attendees based on their interests.
- Gamify the event experience with challenges and rewards for attendees who participate in certain activities.
Overall, smart badges are a powerful tool that can be used to improve the efficiency, engagement, and ROI of events. If you are planning an event, consider using smart badges to create a more memorable and productive experience for your attendees.
Here are some additional considerations when choosing smart badges for your event:
- The type of technology used: Smart badges can use RFID, NFC, or Bluetooth technology. Each type has its own advantages and disadvantages.
- The features and functionality: Smart badges can come with a variety of features, such as contact exchange, session tracking, and data collection. Choose the features that are most important to your event. How engaging do you need your event?
If you are considering using smart badges for your event, be sure to do your research and choose the right solution for your needs. With the right smart badges, you can create a more engaging and memorable event experience for your attendees. We're here to help; why not speak to one of our experts?