Event Data: Are we utilising it effectively?
Despite commonly taking the largest portion of B2B marketing spend, events often return the poorest level of insight and data. As marketers and event professionals increasingly look for new ways to create memorable event experiences through the use of technology, ensuring the data provides marketing intelligence is crucial.
Join us on Friday 6th September, at etc.venues brand new London venue near Liverpool Street, to discuss how marketers and event professionals can leverage data generated from events to support their objectives, and provide better insight into their attendee's engagement and experience. At the workshop we will discuss:
- The relationship and alignment between marketing and events
- The scope of what is being measured and the data available to us
- The role of technology in advancing insights
We will also be joined by a panel of experts who will share their experiences of utilising technology to provide them with better event data, and how they used that data to support their event marketing objectives.
You will have an opportunity to network with like-minded professionals and take part in collaborative, interactive group discussions using our Collaborate event technology. Smart Wearable technology will be used for badging and networking, enabling you to digitally exchange contact details with other attendees with the click of your badge.
We look forward to seeing you there.
Take a look at a previous Crystal Interactive Workshop
In July 2018, we officially announced our partnership with Klik by holding a launch event - you can view the video highlights below:
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