Event technology (event tech) is the use of digital tools and platforms to enhance the planning and execution of events as well as the attendee experience. From registration and ticketing to networking and engagement, event tech can help you create a more seamless, personalised, and interactive experience for your attendees.
Based on our findings, here are a few tips on how to use event technology to improve the attendee experience:
1. Use an event app. An event app is a one-stop shop for attendees to access all the information they need about your event, including the schedule, speakers, sponsors, and floor plan. It can also be used for networking, live polling, and feedback.
2. Make it easy for attendees to register and check in. Use an online registration system to make it easy for attendees to sign up for your event and purchase tickets. You can also use a mobile check-in app to streamline the check-in process and avoid long lines.
3. Offer personalised recommendations. Use event data to personalise the attendee experience. For example, you can recommend sessions and speakers based on their interests or suggest people to connect with based on their job title and industry.
4. Make it easy for attendees to network. Use event technology to facilitate networking among attendees. For example, you can use a matchmaking tool to connect people with similar interests or create a discussion forum where attendees can ask questions and share ideas.
5. Encourage feedback and engagement. Use event tech to collect feedback from attendees and encourage them to engage with your event. For example, you can use live polling to get feedback on speakers and sessions or use a social media wall to display attendee tweets and photos.
Here are a few specific examples of event tech solutions that you can use to improve the attendee experience:
- Event registration software: This type of software makes it easy for attendees to register for your event and purchase tickets online. It can also help you track registrations and generate reports.
- Event ticketing software: This type of software allows you to create and sell tickets for your event online. It can also help you manage ticket sales and track attendance.
- Event management software: This type of software helps you plan and execute all aspects of your event, from registration and ticketing to scheduling and budgeting. It can also include features such as attendee networking, live polling, and feedback collection.
- Event apps: Event apps provide attendees with a mobile-friendly way to access all the information they need about your event, including the schedule, speakers, sponsors, and floor plan. They can also be used for networking, live polling, and feedback.
- Event gamification platforms: These platforms allow you to add gamification elements to your event to make it more engaging and interactive. For example, you can create a leaderboard to track attendee participation or award badges and points for completing certain tasks.
When choosing event tech solutions, it is important to consider your specific needs and budget. There are a wide variety of solutions available, so you can find ones that are right for your event.
You can create a more seamless, personalised, and interactive experience for your attendees by investing in technology for your events. This can lead to higher attendance, more satisfied attendees, and more successful events. Post-event, the data you capture can be valuable and even improve future events. Get in touch to see how we can improve your attendee experience.