The rise of hybrid events
One of the biggest trends in the future of events is the rise of hybrid events. Hybrid events combine elements of both in-person and virtual events, allowing organisers to reach a wider audience and provide more flexibility for attendees.
Event technology is playing a vital role in making hybrid events possible. For example, event apps can be used to provide virtual attendees with access to the same content and networking opportunities as in-person attendees. AI can also be used to personalise the hybrid event experience, such as by recommending sessions to attendees based on their interests.
AI-powered event apps
Event apps are another key area where AI is making a big impact. AI-powered event apps can help organisers streamline event planning and management, as well as improve the attendee experience.
For example, AI can be used to automate tasks such as attendee registration and check-in. AI can also be used to generate personalised recommendations for attendees, such as sessions to attend, speakers to network with, and exhibitors to visit.
One of the most exciting ways that AI is being used at events is to improve networking. AI-powered networking tools can help attendees find and connect with people who share their interests.
For example, AI can be used to analyse attendee profiles and recommend matches based on factors such as job title, industry, and interests. AI can also be used to facilitate networking by providing attendees with icebreaker questions and conversation starters.
The future of events
The future of events is bright, and event technology and AI are playing a key role in shaping that future. By making events more engaging, interactive, and personalised, these technologies are helping us get more out of the events we attend.
Here are some specific examples of how event technology and AI are being used in the events industry today:
- AI-powered chatbots: Chatbots are being used to provide attendees with 24/7 support and answer their questions.
- AI-powered recommendation engines: Recommendation engines are being used to suggest sessions, speakers, and exhibitors to attendees based on their interests.
- AI-powered translation tools: Translation tools are being used to make events more accessible to attendees from all over the world.
- AI-powered virtual reality (VR) experiences: VR is being used to create immersive experiences for attendees, such as virtual tours of event venues and virtual reality networking events.
As event technology and AI continue to evolve, we can expect to see even more innovative and exciting ways to use these technologies to improve events.