How to convert more attendees for your event in 2022
You might be an event planner, and your goal is to achieve high attendance numbers for your upcoming event. Are we right?
Well, we’ve got 6 x tips which can help you boost your conversions.
1) Simplify The Registration Process
Your registration page should be short, simple, and straight to the point. It should be like water (Bruce Lee quote).
Ask for the most relevant information and remove any hurdles that may slow down the registration process such as Captchas.
No one wants to work out if a tile in the corner has a traffic light in it. You don’t want to hurt your event before it starts so make the registration site easy-to-use.
2) Optimise For Mobile
As humans, we have programmed ourselves to consume content quickly whilst we scroll through multiple feeds and pages. Nearly 80% of all internet users own a smartphone, and a large percentage of this view websites and emails on their phones instead of their desktop.
Our event registration system optimises the website so that it can load quickly and fit the mobile screen ratios efficiently for a seamless experience.
3) Support Your Attendees
Your attendees will always have questions no matter how straightforward your registration site is. Make it accessible for your attendees to contact you, by including a support email link, chat window or an FAQ document.
Answering any questions quickly can make all the difference to your attendees, don’t give them a reason to NOT register.
4) Capture Relevant Information
By keeping your registration site simple when gathering information, it’s just as important to capture the most crucial information out of your attendees.
If there is food involved, do you need to capture dietary requirements? If there is travel involved, do you need to provide hotel and flight options?
As a planner, this will give you data and plenty to work with to plan ahead for your event.
5) Stay On-Site
If you’re building a registration site that’s separate from the main website, ensure your registration site is a secure URL so it’s not flagged by cybersecurity protocols. Your registration site should be branded and display the relevant event information. You don’t want to redirect your attendees to multiple different pages so keep to one site, or you’ll end up losing the attendee.
6) Offer Effortless Check-in and Badging
No one likes queuing up at a registration desk for long periods of time at an event. Streamline the check-in process and badging information by using e-mail communication to your attendees so they know what to do when they show up to the venue to receive their badge. To make this interactive, our smart badge solution offers unique networking by simply tapping badges with other attendees – so why not replace your paper badges with an innovative tool?
These platforms can help centralise and sync all your efforts.
Are you implementing some of these tips already? Have these helped you streamline your registration process? Check out our event registration software here.
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