BACKGROUND
On behalf of a pharmaceutical client, global event planners SWM Partners were briefed to plan, create and implement a two-day investigator meeting in Lima, Peru, for approximately 120 regional delegates.
As part of a worldwide clinical trial, which saw similar events hosted in Philadelphia and Vienna, the meeting brought together regional doctors and nurses who have access to patients that fulfil criteria to participate in the trial. The event provided delegates with information on the background of the study and explained the important aspects of protocol, study medication and study logistics.
CHALLENGE
Due to the heavy scientific content of these meetings SWM wanted to ensure audiences were kept engaged. Previous meetings in the series utilised our Connector Keypads for audience messaging and voting, however due to strict custom laws in Peru we knew there would be difficulties in getting the Connector Keypads on site.
Never fazed, we recommended our Audience Response App with on site support. Delegates could conveniently access the app via a web browser, avoiding the need for a dedicated device or download the app to their own devices.
Our Event Technology Specialist (ETS) on site, James Fawcett, was able to introduce an audience quiz at the end of the meeting to gauge how much information the delegates had absorbed during the presentations. The quiz provided meeting organisers with valuable feedback for future events and ensured the meeting ended on a light hearted note.
