Purple Patch Group have been delivering Sainsbury’s Annual Farming Conference for more than 10 years – handling event production, attendee programme and event content. Sainsbury’s brings together over 500+ stakeholders from within British Agriculture to share its strategy for the coming 12 months and plans for a sustainable future. For 2021, Purple Patch Group are tasked to deliver a virtual event for a conference which is traditionally held in-person at a large conference space.
The event was delivered through our Virtual Event Platform – which was uniquely branded in its farming aesthetic, and glorious Sainsbury’s orange theme. The agenda was created with a unique event programme in mind and delivered in the form of a live panel session and pre-recorded presentations. The Crystal team implemented a green-screen studio space at Sainsbury’s Head Office in Holborn for the live panel to take Q&A from the attendees throughout the event. The Crystal studio is set up for portability, with the intention to plug-in to corporate office spaces so organisations can benefit from the creative visuals a green screen can offer for their virtual event.
Over 60+ Q&A submissions
Sainsbury’s branded platform
Live low-latency webcast
Pre-recorded presentations and VT’s
5 x speakers on a live panel
Integrated green-screen studio
Thank you both for all your hard work in the background today. Clients were all very happy and it was silky smooth at this end.
Laura Gooch, Event Director