APPROACH
We worked closely with the event team to build their trust in the capability and relevance of the app for all event stakeholders, as well as liaising with the venue to ensure adequate Wi-Fi capability.
Prior to the event, delegates were invited to participate in surveys which then encouraged them to download and engage with the app on their own devices. By encouraging early participation in the technology, excitement and interest in the event was built and snippets of information regarding the subjects to be discussed were revealed. An interactive agenda feature allowed delegates to shape the content of particular sessions. Delegates were asked to select which questions speakers should answer during their interviews.
At the beginning of the event Chris Elmitt, Crystal Interactive’s Managing Director, introduced the app to delegates explaining the app’s purpose and its features so they felt confident using it.
We designed a bespoke feature in the app enabling individual personalised agendas to help address the challenge of moving delegates quickly between sessions and rooms. The app helped organisers ensure swift turnaround times between sessions and reduced reliance on paper based methods.
By providing our advice and technical knowledge, we took the strain of managing and maximising the use of the app which gave the organising team peace of mind.
ABOUT THE CLIENT
HBAA is the trade association for the hotel booking agency, apartment and venue community. Agent members run businesses that specialise in the procurement of accommodation, meetings and event facilities and services, both in the UK and internationally, on behalf of corporate clients. HBAA is the association that supports them and the hotel and venue companies they work with.
