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Summerhouse Media

BACKGROUND
The Festival of Education at Wellington College is well established as one of the largest and most respected forums for thought leadership, innovations and developments in the field of education. For teachers, head teachers and education sector based employees, this event is an opportunity to explore, celebrate, learn, debate and connect with others through a variety of lectures, workshops and networking opportunities.

CHALLENGE
Managed by Summerhouse Events Ltd, approximately 5,000 festival-goers attended this two-day event, with a programme of almost 300 speakers across 26 different locations. Previously, a printed event guide was published to accompany the event and inform attendees of the varied program of speakers and workshops.

We were approached to research, design and create an interactive app which would bring the event programme for the 2017 Festival of Education up to date and reflect the forward-thinking nature of such a respected event.

APPROACH
Through careful consideration of all elements of the event programme, we used our Event App to allow festival-goers to easily learn about all of the events taking place at the festival, and efficiently plan their time to maximise their event experience.

The app allowed complete flexibility for the event organisers, as instant updates and changes could be made to content and the programme – a feature not previously possible with a paper-based programme.

Our team provided comprehensive training and content support prior to the festival, as well as remote support during the event. The app also allowed the client to access it and send announcements or post updates independently.

A pre-event email sent to all registered festivalgoers detailed instructions to download the app. Clear signage was placed throughout the college to encourage visitors to download the app during the event.

The event sessions were viewed 40,000 times and over 525 hours of active time in the app was recorded. Over 1,300 unique sign-ins were created, allowing approximately 5,000 attendees access to vital event information.

ABOUT THE CLIENT
Event management agency Summerhouse Media deliver bespoke, creative events for a wide range of high profile clients. From international summits and boutique launches, to cutting-edge international arts events and innovative education festivals, Summerhouse seek to push the creative boundaries of events to exceed their clients’ vision and deliver against their objectives.

The team at Crystal was incredibly helpful and the Event App was easy and intuitive to set up and use…. The training and support given to myself and my team was excellent and we were able to upload content ourselves with no issues. There were no downsides – we intend to use it again next year.

Philippa Barton, Event Director

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