Collaboration and networking
With one of the main event objectives being to encourage networking with peers, our Smart Wearable badges were instrumental in easing first conversations between colleagues from different teams, and acted as the perfect icebreaker, allowing individuals to exchange contacts at the click of a button. 21,479 connections were made during the event, with an average of 45 contact detail exchanges per person. Attendees could see of all their interactions in real time via an event app and add notes about any new connections they made.
The event team integrated the live Q&A and polling app, Sli.do into the event app, allowing attendees to submit questions and interact with speakers on stage, showing attendees their ideas and opinions were valued and maximise audience engagement.
Personalised event app
The Smart Wearables platform includes a personalised event app which allows attendees to manage their profile and access important information relating to the event, before, during and after. Attendees accessed the app before arriving on-site, allowing them to populate their profile and plan their day. An agenda, speaker biographies, map, all connections made, and more are housed in the app. Attendees could manage their journey from beginning to end, paper-free and in one place.
The Smart Match feature of the engagement platform helps attendees find the right people to connect with, by identifying people with similar interests and recommends them via the event app. Over 170 meeting requests were made at the event, an encouraging statistic for the event organisers who hoped to unite colleagues and create connections.
The event team wanted to create a buzzing, playful atmosphere during the meeting and dedicated time on the agenda to a spy themed scavenger hunt, which was highly effective in creating active attendee participation, increasing networking, driving more interaction with exhibitor content and adding a positive vibe to the event.
We hid 10 Touch Points around the venue and strategically placed these on Marketplace stands to drive traffic to these areas and encourage interaction with exhibitors. Every time an attendee successfully found and clicked with a Touch Point they were awarded 10,000 points. Touch Points allow exhibitors to share content with attendees at the click of a button. Once clicked, the Touch Point triggers a request for information and content is sent directly to the attendee’s app.
Points were also given throughout the event to attendees who connected with a Marketplace exhibitor and for every contact exchange made with peers.
Attendees could monitor the leaderboard via their event app and the top three point scorers were awarded with a high value prize. The prize reflected the event and the audience perfectly and acted as a great incentive for everyone to get involved in the activities.
People management through light
E.ON needed to manage attendees so they could move seamlessly from one breakout session to the next. The breakout sessions were designed as ‘deep-dive’ sessions, where each attendee could find out more about the work undertaken by the other team. Each group rotated through 4 different breakout sessions. The light paging feature of the badges helped immensely with the logistical challenge, alerting attendees when it was time to the move to the next session by flashing. Each group was designated a colour so they could identify other attendees within their session.
At the end of the event each attendee was asked to fill out a short feedback survey via the Sli.do app, results showed an overwhelmingly positive result, which is a great testament to the feeling that the event team had generated during the meeting. Attendees were also asked, what one word best described how they felt, with the results displayed via a word cloud. Event organisers were delighted that the largest word was ‘Connected’, which related back to one of the main event objectives – to allow colleagues to come together, learn more about each other and network.
ABOUT THE CLIENT
E.ON is one of the world’s leading energy service providers, with around 43,000 employees worldwide. The company develops innovative and pioneering energy solutions with a clear focus on three strong core businesses – Energy Networks, Customer Solutions and Renewables.