It is widely accepted that audience engagement is the goal of every successful event and, although a clear definition is hard to come by, there are certain elements which most would agree it encompasses:
A two-way dialogue with attendees is an integral part of engaging your event audience. Turn them into active participants whether that be verbally, via the use of technology or practical involvement.
Audience engagement also refers to engaging the attention of your audience. This requires emotional involvement of the participant – they must be interested, they must care and have an emotional investment in the outcome of the event.
An event strategy should always lead to a desired outcome whether that be a change of opinion or attitude, agreeing a certain course of action or building lasting relationships for the future. Audience engagement is the art of creating those outcomes in the minds of the attendees.
We believe that audience engagement can, in part, be achieved through the appropriate use of technology. At its best, technology can facilitate a connection between audience and stage, between participants and enable the creation of new insights, ideas and solutions. Our goal is always to elevate the role of event technology from the mediocrity of convenience or novelty to these higher goals.